Charles Schwab Vs Merrill Lynch
CREATION OF ONLINE DISCOUNT BROKERAGE HOUSES AND THE THREAT CAUSED TO GIANT CORPORATIONS BY A SMALL COMPANIES:
CHARLES SCHWAB VS. MERILL LYNCH.
BY:
MBA STUDENT
ABSTRACT
Technological innovations and development of high speed internet in late 1980s created opportunity for many businesses playing in financial markets to change their strategy and find new ways of fighting against competition and apply competitive advantage tools in succeeding in their business. On the other side, investors benefited from this as well. Now, they had new ways of investing their capital and spare resources with little cost and more opportunities to invest. This led to the creation of Electronic Communication Networks (ECN) in financial markets, which caused dramatic impact on how financial markets operate and on how stocks are traded. As a result, firms with strong leadership and management took some risk, changed strategies in conducting part of their business and entered financial markets......
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Approximate Word Count: 2107
Approximate Pages: 9 (250 words per double-spaced page)
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