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Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. The founder, Kathy Kudler, opened the first store on June 18, 1998 and within nine months the store was at break-even and was profitable for the year. In 2000, a second store was opened in Del Mar and in 2003 the third shop opened in Encinitas. (Kudler Fine Foods virtual organization)

The primary functions of the stores management:
1- Planning and strategizing to Increase Loyalty and Profitability of Consumers by:
Expanding services. (Revenue Increase) the firm developed a customer-training program in the stores to show customers how to prepare specialty foods, and to be invited to exclusive upscale events.
Frequent Shopper Program. (Revenue Increase) by using their customers’ database to evaluate the purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program.

Increased Efficiency. (Cost......

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Approximate Word Count: 1187
Approximate Pages: 5 (250 words per double-spaced page)

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