Leading Change Company Analysis
Amazon.com is a leading business to consumer internet retailer, selling everything from books to toasters to bicycles. Amazon was founded in 1995 by Jeff Bezos. Bezos was an Vice President for D. B. Shaw, an investment bank, before starting Amazon.com. Bezos realized the power of the internet for commerce, and began by selling books. Bezos chose to startup in Seattle because of the technical talent located there. Over time, Amazon.com moved to selling music, toys, electronics, tools, sporting goods, health and beauty products and even groceries.
When Amazon.com was started, internet retail was in its infant stages. Bezos had the challenge of building a reliable, profitable business that could engage in world-wide commerce, yet still satisfy customers. Amazon.com had to compete with “brick and mortar” businesses as well as other internet retailers such as Barnes and Noble.
Bezos has a customer-centric vision. Amazon.com wants to give customers what they want. This......
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Approximate Word Count: 812
Approximate Pages: 4 (250 words per double-spaced page)
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