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Branding In Rural Market

Table of Contents

Table of Contents 1
Executive Summary 3
Introduction to Rural Market of Pakistan 4
Rural Market Analysis 5
Demographic Trends 6
1. Population Size 6
2. Number of Households 6
3. Average Household Income 7
4. Health & Education facilities 7
5. Retail Shops 8
6. Utilities (Electricity, Gas, and Water) 8
Wando 10
1. Market Segmentation: 10
1. Consumer Profile 12
2. Evaluation Process used by Consumers 12
a. Price: 12
b. Quality: 12
c. Brand Image: 12
d. Benefits Sought: 12
3. Buying Pattern by Time 13
4. Perceptual Map 13
1. Product Category: Detergents 14
2. Product Category: Beauty Care – Shampoos 15
3. Product Category: Biscuits 16
4. Product Category: Milk 17
Retail Analysis 18
FMCGs Analysis 19
1. FMCGs according to Product Category 19
2. Most sold Brands in each FMCG category 20
3. Monthly expenditure on each FMCG category 20
4. Brand Recognition 21
Retail Activity Synopsis 22
Branding Challenges for the Rural Market 24
1.......


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Approximate Word Count: 4160
Approximate Pages: 17 (250 words per double-spaced page)

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