FratFiles

• Save Paper

Nabisco SnackWell’s
C Merle Crawford, 2001

As of 1993 Nabisco put intense emphasis on new products and had 30 percent of sales from them. In the previous five years they had had five $100 million products. They stressed that the following story of SnackWell’s (first year sales of almost $200 million) was typical of their firm, but the process might not be for other firms because all innovators are not alike. Nabisco’s way was the result of an overhaul made when they realised that they were suffering the ‘silo’ problem and others. People were not talking to each other. In their new process, they sought new segments, not confined to foods, and not confined to traditional food channels.. For example, one new product effort involved selling individual-size packages of snacks in video stores and movie theatres.

Their process had three key requirements: 1) the item had to fill a real gap, 2) the item had to be on a key trend , and 3) the whole project had to be......

View the rest of this paper...

Approximate Word Count: 854
Approximate Pages: 4 (250 words per double-spaced page)

Similar Essays

1. Nabisco Snack Well Case
   

   Nabisco Snack Well Case Nabisco SnackWell's C Merle Crawford, 2001 As of 1993 Nabisco put intense emphasis on new products and had 30 percent of sales from them. In the previous

2. Manna Crisps Business Plan
   

   instant lifestyles of modern city individuals. Thus, the quality and value of a snack food relies on its taste as well as its convenience. Need for a Healthier

3. Frito Lay Case Study
   

   to 40% Eagle 4 to 7% Borden 4 to 6% Keeble 3 to 5% General Mills 3 to 5% Beatrice 3 to 5% Nabisco 3 to 5% Procter&Gamble 2 to 4% As seen from the table, in 1996 Frito-Lay was again

4. Tempory
   

   Maid Soft Baked Snack Bars Blueberry; Oatmeal Raisin; Banana Nabisco SnackWell's Carb Well Snack Bars Chocolate Chips & Crème; Cookies & Crème Balance Bar CarbWell Nutrition

5. E-Portfolio Assignment / Plastics
   

   retortable standup pouches. Metallized films have also proved to be cost-effective in snack food packaging, and laminated plastic/foil constructions are displacing metal cans