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Entrepreneurship

1)what is your understanding of a sustainable competitive advantage?

Sustainable competitive advantage allows the maintenance and improvement of the enterprise's competitive position in the market. It is an advantage that enables business to survive against its competition over a long period of time.

Competitive advantage (CA) is a position that a firm occupies in its competitive landscape.[1] Michael Porter posits that a competitive advantage, sustainable or not, exists when a company makes economic rents, that is, their earnings exceed their costs (including cost of capital). That means that normal competitive pressures are not able to drive down the firm's earnings to the point where they cover all costs and just provide minimum sufficient additional return to keep capital invested. Most forms of competitive advantage cannot be sustained for any length of time because the promise of economic rents drives competitors to duplicate the competitive advantage held by any one......


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Approximate Word Count: 1016
Approximate Pages: 5 (250 words per double-spaced page)

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