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Strategic Management

Strategic Management

Wachovia Corporation

Wachovia Corporation was created after First Union Corporation and the original Wachovia Corporation merged in 2001. First Union Corporation was the actual purchaser of Wachovia Corporation. First Union had started off as a one man operation operating out of the Buford Hotel in Charlotte, North Carolina. Over the years First Union grew and acquired the reputation as a strong financial performing corporation with superior customer service. Its strong underwriting performance over the years is what kept the bank above water during the 1930’s depression and on into the 21st century. Though its roots lied in general banking the company has diversified into a complete financial service company. During 1999 First Union made a fatal flaw that would lead to its purchasing of Wachovia Corporation. First Union destroyed its reputation for having excellent customer service by forcing all customers coming into the bank to use phones that......


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Approximate Word Count: 1835
Approximate Pages: 8 (250 words per double-spaced page)

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