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Psychological Processes- Motivation, Perception, Learning and Memory
Introduction
Psychological Processes performing any type of activity that we use а variety of processes like thinking, remembering, problem solving, interpretation etc. Thus whether you study а lesson, view а cinema, talk on а topic, we are using psychological processes of which we may or may not be aware.

Discussion
Motivation: - А person has many needs at any given time. Some are biological arising from hunger, thirst and discomfort. А motive is an internal force that encourages the consumer towards а particular course of action; it has both intensity and direction. Motivation is also closely tied to the concept of involvement, which relates to how much effort the consumer will exert in making а decision. Highly motivated consumers will want to get mentally and physically involved in the purchase process. Not all products have а high percentage of highly involved customers e.g. milk but......

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Approximate Word Count: 709
Approximate Pages: 3 (250 words per double-spaced page)

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