Morgan Stanley
Table of Contents
People 3
Employees 3
Achievements and Rewards 4
Training and Teamwork 5
Recruiting 5
Motivation and Work Life 5
Customers 6
Customers and Society 6
Service Delivery Processes 7
Process Complexity 8
Levels of Financial Services 10
Level of Service Customization 10
Internal Support Processes 11
Customer Involvement 12
What is Physical Evidence? 13
Physical Tangible Evidence 13
Facilities 13
Office Layout 14
Ambience 15
Technology Integration 15
Implementation of On Line Services 16
Implementation of Informational Enterprise Services 17
Conclusion 18
References¬ 19
MORGAN STANLEY:
SERVICES MARKETING
”Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth......
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Approximate Word Count: 5107
Approximate Pages: 21 (250 words per double-spaced page)
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