Student
Jessica currently has two separate strategies. She has to market her product (the website) to both the retailers buying the advertising and the customers buying a membership. The target market for the advertisers is wedding companies that have services to offer to brides and grooms. This may include florists, limo services, disc jockeys, hotels, ballrooms, etc. Jessica needs to have a solid marketing mix in order to attract these companies, and I don’t think she does. First, there is little to no history on her product. In other words, she is in the market introduction stage of the product life cycle. She needs to build a demand before charging premium prices for her services. Having said that, I think the product fills a very good niche that is missing in most cities. Second, there is no interest in her product because most people either do not know that it is available or do not know how to use it. The target market for customers who may buy a membership to her website are......
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Approximate Word Count: 1143
Approximate Pages: 5 (250 words per double-spaced page)
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