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Ice-Fili
Memo
To: Anatoliy Shamanov, CEO
From: Consultant – Temple Consulting
CC: Troy Pappas, CEO – Temple Consulting
Date: April 20, 20082
Re: Strategic Analysis
Executive Summary
We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the industry leader in Russian ice cream production for years to come.


1. Internal Analysis using......

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Approximate Word Count: 1809
Approximate Pages: 8 (250 words per double-spaced page)

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