Harley Davidson
Harley-Davidson, having a long history of producing motorcycles for a discerning market, has recently found that continued success is dependent upon adapting to a changing market which may involve the development of entirely new strategies. One of the major issues facing Harley Davidson going forward is how it can appeal to younger riders and female riders, both having more options and representing more opportunity now than at any other time in the existence of the company. Also, another issue that remains for HD is how it can generate sustained growth globally, as competitors seize opportunities in the heavyweight motorcycle market. Funding expansion has proven to be a challenge for the firm, as previous efforts have produced less than favorable results.
Early on, the company enjoyed a comparative advantage that set it apart by providing vehicles with raw power, unique looks and sounds, and a user-friendly design that fostered extreme brand loyalty. It attracted customers......
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