Smart Car
INDUSTRY
Classification and definition of the industry
The relevant industry for Smart Car is worldwide automakers because the target audience will be cost-conscious Americans. In 1999, the American car market was filled with many foreign imports that directly competed against and in some instances beat American domestic car producers.
Analysis of existing competitors
Today there are other low cost automobile manufacturers marketing to the United States. None, however, produce anything like SmartCar. The modular/custom design has no known peer in the U.S at this time. Daimler-Benz owns Chrysler so we can assume that at least one of the big three domestic automakers will probably not be directly competing against Smart Car. It is not known whether Smart Car’s prospective competitors could create price competition by lowering prices enough to hinder its entrance in the market. In the event of the Smart Car’s introduction. There likely would be advertizing battles.......
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Approximate Word Count: 1560
Approximate Pages: 7 (250 words per double-spaced page)
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