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Fresh Fields Case Analysis

I. STATEMENT OF THE PROBLEM
• What must Fresh Fields do to take on the challenges that may come?

II. OBJECTIVES

• To identify the factors that led to the success of Fresh Fields
• To provide an analysis on the positive and negative factors affecting Fresh Fields in the business environment
• To recommend ways and means that can help sustain growth of Fresh Fields

III. AREAS OF CONSIDERATION

A. Fresh Fields
• It’s been described as an old-fashioned neighborhood grocery store, an organic farmer's market, a European bakery, a New York deli, and a modern supermarket all rolled into one
• Fresh Fields was founded by a team of entrepreneurs including:
Mark Ordan – CEO and President
• 33 years old
• A former Goldman Sachs investment banker
Leo Kahn – Chairman
• 75 years old
• The founder of “Staples”, the famous office supplies store
Jack Murphy – Chief Operating Officer
• 44 years old
• A former manager of the......


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Approximate Word Count: 2043
Approximate Pages: 9 (250 words per double-spaced page)

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