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Lynne Luciano essay entitled “Male Body Image in America� is a very interesting article on the male cosmetic, beauty, and image industries. In her essay she states that in 1997 the men grooming aids were $3 billion dollars alone. Professor Luciano’s essay is one of the first scholarly works on this subject. She encompasses the psychological, social, cultural, and economic effects on how this industry was created. She states that “the new cult� of the male body image is mainly post World War 2 because prior to that the male image was more athletic than imagery. One of the major factors Luciano list is the Feminist Movement’s sexual revolution. The sexual revolution was important because of the female economic freedom has started to make women more independent and career minded, thus, making them able to choose men more for casual sex than marriage. Luciano credits the popularity of psychological self help books for boosting the image of what advertising agency’s we......

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Approximate Word Count: 441
Approximate Pages: 2 (250 words per double-spaced page)

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