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SWOT Analysis
Strengths
• Target is an innovative and influential retail store. Their mission statement focuses on four core roles: great guest service, clean stores, in stock merchandise, speedy checkout. These guidelines make up the culture of the fast, fun and friendly stores.

• Target focuses on new ideas and exclusive products, such as Clear Rx. This invention has grossed the company over 7% of their total sales and contributes to about 33% of the guests.

• Target is committed to having their location accessible to many of their current and potential guests

• Top designers have signed agreements with Target to sell their items at affordable prices under an agreed upon name. For example, Victoria’s Secret produces the Gillian O’Malley lingerie line.

• In some states, the police department will rely on Target’s Asset Protection systems to catch thieves and monitor fraudulent activity. Weaknesses

• Target is not global retailer, which......

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Approximate Word Count: 1213
Approximate Pages: 5 (250 words per double-spaced page)

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