International Business
Why ethics matters
As pursued in this book, ethics deals with the identification, assessment and selection of values to be used as standards for judgment and guidelines for action. Values lie at the heart of all decisions, providing the normative basis for choosing among alternative conclusions and courses of action. As a term, “ethics” is commonly misused to signify some ideal but unrealistic standard that bears little relationship to practical daily decisions. In reality, ethical analysis offers a way to examine the values that do guide daily decisions in all aspects of human life. Decisions involve choice, and choice is guided by values. Ethics matters because its methodologies offer a way to identify, understand and consciously choose among the values embodied in different judgments and actions. The fundamental importance of ethics stems from the belief that intentional, informed choice produces the best decisions and outcomes.
Explicit considerations of ethical choice......
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