Saladz Bar Case
SALADZ
Early in 2000, David Sellis, the Manager for the largest Saladz fresh salad bar in Los Angeles, USA (Saladz is a fast growing chain of fresh salad outlets across the nation) came up with an idea for chilled salad kits but had done nothing about the idea or even discussed it with senior management of this national chain of fast food lunch/salad stores. He had heard several suppliers and retailers talk about how fresh salad ingredients were difficult to preserve and sometimes were wasted because they were not sold right away. Sellis considered that one option was to add preservatives to the ingredients but felt that concerned consumers would dismiss the idea. Then he thought about ‘chilling’ fresh salads, that is, reducing the storage temperature just above freezing point. He felt that the advantages of a minimally chilled salad kit with individually packaged ingredients included a longer shelf life and easy storage and handling.
His fresh salads had been selling very......
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Approximate Word Count: 4136
Approximate Pages: 17 (250 words per double-spaced page)
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Saladz Bar Case
Saladz Bar Case. SALADZ Early in 2000, David Sellis, the Manager for the
largest Saladz fresh salad bar in Los Angeles, USA (Saladz ...
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