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Motivation is the driving force within individuals that impels them to action. This driving force is produced by a state of uncomfortable tension, which exists as the result of an unsatisfied need. Al1 individuals have needs, wants, and desires. The individual's subconscious drive to reduce need-induced tensions results in behavior that he or she anticipates will satisfy needs and thus bring about a more comfortable internal state.

All behavior is goal oriented. Goals are the sought, after results of motivated behavior. The form or direction that behavior takes-the goal that is selected-is a result of thinking processes (cognition) and previous learning (example: experience). There are two types of goals: generic goals and product-specific goals. A generic goal is a general category of goal that may fulfill a certain need; a product-specific goal is a specifically branded or labeled product that the individual sees as a way to fulfill a need. Product-specific needs are sometimes......

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Approximate Word Count: 2333
Approximate Pages: 10 (250 words per double-spaced page)

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