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Management Paper

In an environment of publicly owned companies, SAS was in a unique position in the software industry as a privately owned company. In terms of the congruence model, if Goodnight started off with the Microsoft code, SAS would essentially have a different output. Rather than creating statistical analysis software for corporate use, SAS would have a code for an operating system geared toward more individual and widespread use. In order to capture a large portion of the market quickly with this product, SAS would have to change its input of being private to being public.
As a public company, Goodnight needs to consider his shareholders’ expectations when making decisions. One thing that would change is the “digging holes” notion. Since there is risk involved with this process, the number of “holes” would be reduced since shareholders would be cautious of spending money on uncertain products. In addition, shareholders would expect higher short term sales and quarterly......


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Approximate Word Count: 769
Approximate Pages: 4 (250 words per double-spaced page)

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