John Mach Strategy At Stanley Morgan
Assignment 1B: The Case Study of Morgan Stanley’s Return on System Non-investment (2)
4. John Mack is still the CEO at Morgan Stanley. In 2005 he focused on management and organisation changes to restore revenue and profit growth within the company. Describe the strategy he outlined to the organisation and discuss its effects to date (including cultural effects, if any).
John Mack needed to address the issue of a “one-firm culture”, stem the tide of departing productive brokers, improve technology and information integration, and improve profits (Laudon and Laudon, 2006).
The “one-firm culture” needed to unify Institutional Securities, Asset management, Retail Brokerage and Discover Card services. The synthesis of Morgan Stanley (SM) and Dean Witter needed to overcome the perception that former Dean Witter employees were second class compared to former Morgan Stanley employees. To do this Mack first tackled the technological divide to remove the disparity and......
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Approximate Word Count: 1027
Approximate Pages: 5 (250 words per double-spaced page)
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