Best Buy
One example of environmental scanning Best Buy used is in 1999 when they realized the increase in popularity of digital electronics. They changed their store formats to highlight these digital products. There most recent environmental scanning change was to get in touch with their feminine side. They have recently put a more personal touch in to their stores and customer service.
Environmental Scanning has played a huge role in Best Buy’s evolution. Without paying attention to what is going on around them Best Buy would have probably already failed. I think that every “major evolution” this company has made was based on the facts of the environment.
Well as we all know gas prices are continually increasing. So, hopefully the money they save building the smaller stores will allow them to open more stores. Obviously opening more stores will lead to having stores in more locations. For instance I live in London and the closest Best Buy store to me is Grove City, 20-25 miles......
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