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Antal anslag: 47.747 (svarende til 19,9 normalsider)


Indholdsfortegnelse

1.0 INDLEDNING 3
1.1 PROBLEMFORMULERING 4
1.2 METODE 4
2.0 VIRAL MARKEDSFØRING 6
2.1 DEFINITION 6
2.2 MARKEDSFØRINGSSTRATEGI 6
2.3 SPREDNING 7
2.4 AFSENDER - SODTAGER 8
2.5 OPLEVELSESØKONOMI 8
3.0 VIRAL MARKEDSFØRING, FILM OG ØKONOMI 9
3.1 DET ØKONOMISKE SPØRGSMÅL 10
4.0 CASES 11
4.1 THE BLAIR WITCH PROJECT 12
4.1.0 Markedsføring 12
4.2 A.I. – ORTIFICIAL INTELLIGENCE 13
4.2.0 Markedsføring 13
4.2.1 Resultat 14
5.0 ANALYSE AF CASES 15
5.1 ANALYSEN 15
5.2 ØKONOMI KONTRA UDBYTTE 16
5.2.0 Økonomi 16
5.2.1 Udbytte 18
6.0 PERSPEKTIVERING 20
7.0 KONKLUSION 22
8.0 LITTERATURLISTE 23


1.0 Indledning

I dagligdagen bliver vi hele tiden udsat for en masse indtryk og bliver bedt om at træffe en masse valg. Dette er også tilfældet indenfor reklamer. I dag findes der en bred vifte af muligheder for at promovere sig selv eller sit produkt, deriblandt findes eksempelvis......

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Approximate Word Count: 8199
Approximate Pages: 33 (250 words per double-spaced page)

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