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Mr

National City Corporation’s Vision and Mission Statement inspired by the Balanced Score Card:
The recommendations will begin with a newly articulated vision and mission statement for National City Corporation’s future. The new vision is created by using principles discussed in the Balanced Score Card. The Balanced Scorecard will help management measure whether operational activities of a company are aligned with its larger-scale objectives in terms of vision and strategy. The Balanced Scorecard groups performance measures in general categories (perspectives). These perspectives should aid in the gathering and selecting appropriate performance measures for National City. Four general perspectives have been proposed by the Balanced Scorecard:
• Financial perspective;
• Customer perspective;
• Internal process perspective;
• Learning and growth perspective.
The financial perspective examines if the NCC’s implementation and execution of its strategy are contributing......


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Approximate Word Count: 779
Approximate Pages: 4 (250 words per double-spaced page)

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