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Marketing Plan: Phase I, II, III, and IV
Lora, Jina, Tina, and Josie
MKT 421
Jon Smith
1/25/2008

Executive Summary
Petsmart would like to introduce a new product called CuddleSmart. This product has been developed in order to aid desired pet owners to control allergies caused by cats and dogs. A four-phased plan has been developed to market the new product.
Phase 1 – Development of CuddleSmart
• Development of product – 63% of 112.9 American households have family pets. 15% of Americans are allergic to pets, however one third still own pets. Allergies to pets present many complications that led to 5.6 American households living uncomfortably.
• SWOTT – An analysis of the CuddleSmart finding its strengths, weaknesses, opportunities, threats and trends in the market.
• Market Research – Petsmart will distribute a survey to consumers that will lead to a better understanding of the consumer’s experience with allergies to pets.
Phase 2 – Marketing to......

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Approximate Word Count: 5949
Approximate Pages: 24 (250 words per double-spaced page)

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