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Problem Solution: Riordan Manufacturing
Riordan Manufacturing is a global plastics producer that employs 550 people with projected annual earnings of $46 million. Riordan is an industry leader in the field of plastics injection molding, and has top design capabilities and creates innovative plastic designs that have earned international acclaim. Riordan has facilities in California, Georgia, Michigan, and a global presence in Hang Zhou, China.
Riordan’s president is the primary stakeholder and founder of the company and his focus is on increasing sales and financial profits, while increasing the value of his investments, as he gets closer to retirement. Through past successful business strategies, Riordan is today a Fortune 1000 enterprise with revenues in the excess of $1 billion.
Due to recent declines in sales, Riordan implemented a change to the internal sales process and adopted a customer-relationship management system, in addition making changes to the manufacturing and......

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Approximate Word Count: 3538
Approximate Pages: 15 (250 words per double-spaced page)

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