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With the emergence of digital photography as a commonplace alternative to traditional photography in the late 90’s and early 2000’s, Kodak’s film sales had dropped 5% and their revenues 3% down to $12.8 billion, and they were planning to cut 2,200 jobs. Daniel A. Carp, as CEO, was tasked with the job of figuring out what to do to start turning the companies downward slope up again.
From 1983 to 1993 Fuji began to creep into US markets and take market share away from Kodak at an alarming 40% average annual growth. By 1993 it had a 21% market share, though Kodak still dominated the worldwide market. In 1983 Kodak began to delve into the world of digital photography, seeing that there could be a market for them in the future. They began to buy up companies that related to chemical, technological, and information that would help them build market share, or fit into their strategic plan. Because of these moved made by Kodak, they were able to launch the world’s first 1.4mega......

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Approximate Word Count: 644
Approximate Pages: 3 (250 words per double-spaced page)

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