Airtran
Mission Statement:
Innovative people dedicated to delivering the best flying experience to smart travelers. Every day.
Suggested Mission Statement:
Innovative, vital, impervious, and customer oriented firm striving to service smart travelers. Every day.
Case statement:
Our mission is to maintain our profitability in face of rising competition and fuel cost.
Background:
“AirTran Airways, a subsidiary of AirTran Holdings (NYSE: AAI), is a low-fare airline designed for business travelers, offering Business class, new planes with XM Satellite Radio and EasyFit Overhead Bins, assigned seats, and our accommodating frequent flier program A+ Rewards. AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's youngest all-Boeing fleets has continued to strike a chord with the public.” (www.airtran.com)
Internal Factor Evaluation Matrix
Weight Rating Weighted Score
Strengths
1. Remaining Profitable......
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Approximate Word Count: 1563
Approximate Pages: 7 (250 words per double-spaced page)
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