FratFiles

• Save Paper

Mission Statement:
Innovative people dedicated to delivering the best flying experience to smart travelers. Every day.

Suggested Mission Statement:
Innovative, vital, impervious, and customer oriented firm striving to service smart travelers. Every day.

Case statement:
Our mission is to maintain our profitability in face of rising competition and fuel cost.

Background:
“AirTran Airways, a subsidiary of AirTran Holdings (NYSE: AAI), is a low-fare airline designed for business travelers, offering Business class, new planes with XM Satellite Radio and EasyFit Overhead Bins, assigned seats, and our accommodating frequent flier program A+ Rewards. AirTran Airways' mix of low fares and an affordable Business Class with excellent customer service and one of the world's youngest all-Boeing fleets has continued to strike a chord with the public.” (www.airtran.com)

Internal Factor Evaluation Matrix

Weight Rating Weighted Score
Strengths
1. Remaining Profitable......

View the rest of this paper...

Approximate Word Count: 1563
Approximate Pages: 7 (250 words per double-spaced page)

Similar Essays

1. Airtran Airways
   

   Airtran airways Airtran 1 Airtran Airways IT Infrastructure Airtran 2 Table of Contents Brief Overview Pgs. 3 – 4 Technologies Used Pgs. 4 – 9 Business Strategy Pgs. 9 – 11

2. Airtran
   

   Airtran Mission Statement: Innovative people dedicated to delivering the best flying experience to smart travelers. Every day. Suggested Mission Statement: Innovative, vital,

3. Ata Airlines
   

   carrier also said it has agreed to sell its hub at Chicago's Midway Airport to AirTran, one of its major competitors, for $87.5 million dollars. Like other airlines

4. Southwest Airlines Competition
   

   for more and more routes. One of Southwest Airline's newest competitors would be AirTran, which is expanding very rapidly. In fact, they have already ordered one hundred

5. Jet Blue Case Analsis
   

   with their financial position. Revenues for JetBlue were an impressive $635 million. AirTran Holdings, Inc. had $825 million in revenue, while Southwest had $5,521 million.