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Sexism In Advertising

Advertisement Analysis

Noxema, Pretty, Smart, and excellent sales pitch. Who does not want to be pretty and smart? Noxema daily cleanser is the product being sold in this advertisement. Noxema also carries a variety of other products in this line that claim to help women pull off the perfect glow no matter what lifestyle they live. The opening statement on Noxema’s website says Beauty’s Never Looked So Smart. This all seems to be promoting strong, healthy, clean, independent women. They are a product line underneath the parent company, P&G (Procter & Gamble). They produce many cleaning products, along with cosmetics, and many other product lines mostly dealing with the house and home and directed toward female consumers. Their slogan is Everyday Solutions. The company has an entire Company’s Purpose, Values, and Principles section to read on the webpage. However, Noxzema recently released and advertisement that struck at these values. The advertisement brings up......


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Approximate Word Count: 1219
Approximate Pages: 5 (250 words per double-spaced page)

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