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Contents

Introduction……………………………………………..3

Market Share……………………………………………4

Exposure to children……………………………………5

Television viewing & obesity…………………………..6

Consequences………………………………………… 7

Effect of media on children……………………………..8

UK Scenario…………………………………………….11

Indian Scenario………………………………………….12

References……………………………………………….14

Appendix 1………………………………………………15

Junk Food: The issues surrounding food advertising to children

Advertising is a paid form of communication through a non-personal medium in which the sponsor is identified and the message is controlled. Advertising is a tool of marketing. The common methods of advertising are television......

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Approximate Word Count: 3975
Approximate Pages: 16 (250 words per double-spaced page)

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