Bottle Water
Competition in the Bottle Water Industry
From 1996 to 2001 the bottle water industry worldwide sales went from 21 billion gallons to 32 billion gallons, with an annual growth rate average of 8.7%. The world’s largest market for bottled water, the United States attributes their 9.2% annual growth rate to consumer’s concerns regarding the purity of tap water, and a more health conscious society. The convenience and portability of bottle water made it a perfect match for the active lifestyles of American consumers. The top competitors in both the U.S. and global market include Nestle Waters, Groupe Danone, Coca-Cola, and PepsiCo. The competition in the bottle water industry is intense. The driving forces of the bottle water industry are causing competitors to merge with one another, develop new product variations, and enhance production and distribution channels.
PART 1. DRIVING FORCES
The growing assumption that we will no longer see the growth rates increase, as we have......
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Approximate Word Count: 634
Approximate Pages: 3 (250 words per double-spaced page)
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