The New Spanish Giant
INTRODUCTION
Zara, one of the most, if not the most, important organization in Spain has surprised analysts and academics due to its quick positioning in the international market. Currently, Zara has decided to undertake the US market, even though the Spanish Giant has already conquered it. Being at the forefront of Inditex’s group, Zara has become a point of reference for American customers in the fashion World, as well as a marketing model for publicity experts. Even though it just counts 24 shops in US, considering that more than 700 of them are all over Europe, “Advertising Age”, the American publicity magazine has ranked Zara as one of the 50 firms with the best 2006 marketing strategies.
Zara’s success relies on very basic features such as: a good and centralized distribution chain, the use of no publicity, and the fact that they do not only sell their products, in this case clothes and accessories, but they also provide for the design and manufacture themselves.......
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Approximate Word Count: 2741
Approximate Pages: 11 (250 words per double-spaced page)
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