Olympic Marketing
HERMAN LOUW
KIN 537
CASE 1
In the recent decades, marketing has become an inalienable part of a number of non-commercial events, including also Olympic Games. Marketing relationships have seriously determined the present profile of the Olympiad, that remains the greatest Event of modernity.
The worldwide success of the Olympic Games has been dependent on the cooperation of the Olympic Committees and corporate sponsors, each of whom has different responsibilities and contributions in the overall success of the Games. Though Olympic Movement itself is non-for-profit in principle, Olympic marketing is now its critical part that generates funding necessary both for staging the Games and provision of all-round support to Olympic Family worldwide.
On the one hand, marketing substantially stimulates development of sports, makes it more attractive and entertainment On the other hand, in case of malversation, marketing may lead to deterioration of sports’ impartiality and......
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Approximate Word Count: 413
Approximate Pages: 2 (250 words per double-spaced page)
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