Blue Nile Case Study
Blue Nile Case Analysis
Overview
Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. At Blue Nile you'll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry were you choose the diamond and they will set it in your favorite earring, pendant, or ring design. Every order is shipped free, guaranteed and returnable within 30 days, so you can be sure you made the right decision. With sales of $251.6 million in 2006 compared to $169.2 million in 2004, Blue Nile is larger than the next three largest online jewelers combined. Blue Nile was the only jeweler to have ever received the bizrate.com Circle of Excellence Platinum Award which recognized them the best in customer service ranked by actual customers.
With such a large and competitive industry Blue Nile is able to limit costs while offering high quality stones along with providing detailed......
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Approximate Word Count: 1086
Approximate Pages: 5 (250 words per double-spaced page)
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