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A Primer on Developing An E-Business Strategy

Table of Contents

Chapter 1 Page
Doing Business on the Internet 1-3

· E-Business versus E-Commerce is there a difference
· The basics revisited
· The WWW and the changes in the environment of business
· Some E-Business statistics
Chapter 2
Is E-business for me? 4-9

· Some reasons for going online
· Brick and mortar versus click and mortar
Chapter 3
Preparing the online business 10-12

· Developing an E-business plan
Chapter 4
The Basics of E-Business Design 13-17

· Personalizing a Web site
· Basic rules in developing Web sites
Chapter 5
Marketing Strategies on the WWW 18-21

· Virtual societies
· Virtual society from a strategic perspective
· Need for localization
· Promoting your E-business
Chapter 6
Customer Relationship Management 22-24

· CRM Defined
· Why is CRM important
· CRM in the WWW environment
Chapter 7
Financial Transactions on the WWW......

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Approximate Word Count: 10743
Approximate Pages: 43 (250 words per double-spaced page)

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