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Creating a corporate social responsibility strategy

Introduction
Amway is one of the world's largest direct sales organisations with over 3 million Independent Business Owners (IBOs) in over 80 markets and territories. It is a family owned company with a strong emphasis on family values. Its IBOs are mainly couples with many raising young families and therefore have a strong bond with children. These families are more than happy to be partnered with Amway, who as part of its Corporate Social Responsibility Strategy works with UNICEF, the United Nations Children's fund.
IBOs sell Amway's own branded products. They are Amway's links with consumers and the communities in which they operate. This case study shows how Amway is a business that does more than simply provide customers with good quality products. In addition it plays a key role in the communities in which it operates.
Businesses need to trade ethically i.e. in a principled way. Amway has put ethical behaviour at the......

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Approximate Word Count: 1693
Approximate Pages: 7 (250 words per double-spaced page)

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