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Marketing Dissertation B&Q’s Marketing Strategies

An adaptation of B&Q’s marketing strategies in the Chinese home improvement market?

This dissertation is submitted in part fulfilment of the MA in Marketing.

CCOONTTEENTTSS
Statement of Originality ..................................................................................................i
Acknowledgements..........................................................................................................ii
Contents ..........................................................................................................................iii
List of Figures .................................................................................................................vi
List of Tables..................................................................................................................vii
List of Appendices......

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Approximate Word Count: 20881
Approximate Pages: 84 (250 words per double-spaced page)

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