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Difference Between B2b And B2c Marketing

The following table summarizes the differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market.
B2B
• Relationship driven
• Maximize the value of the relationship
• Small, focused target market
• Multi-step buying process, longer sales cycle
• Brand identity created on personal relationship
• Educational and awareness building activities
• Rational buying decision based on business value B2C
• Product driven
• Maximize the value of the transaction
• Large target market
• Single step buying process, shorter sales cycle
• Brand identity created through repetition and imagery
• Merchandising and point of purchase activities
• Emotional buying decision based on status, desire, or price
Businesses that Sell to Consumers
The ultimate goal of B2C marketing is to convert shoppers into buyers......


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Approximate Word Count: 1008
Approximate Pages: 5 (250 words per double-spaced page)

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