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The case study Product Development at Dell Computer asks for the validation of a product development decision facing Dell Computer Corporation in fall 1993 with respect to the implementation of a new battery technology for laptop computers. Case Crackers inquire into the competitive forces in the computer industry at the time of the decision (section one), scrutinize Dell’s product development process (section two), and evaluate three potential courses of action laid out in the case materials (section three). Case Crackers gives equal recognition to considerations of quality and revenue and recommends adoption of a hybrid option combining the advantages of all of these options while avoiding their downsides (section four). Expected net margin under Case Crackers’ recommendation is about 20% or $100,000,000 more than under any of the courses of action so far discussed by Dell.
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