The Broadway Café- Porter's Analysis
1. The Broadway Café History
The café, I inherited from my grandfather is located Downtown Raleigh, NC on the Fayetteville Street. The café offers many different kinds of specialized coffees, teas, a full service bakery, and homemade sandwiches, soups, and salads. My grandfather first opened the Broadway Cafe in 1952 and it has been a local hotspot for many years. Unfortunately the business has been declining for the last five years and inevitably is going to hit the wall soon if some staple measurements using business techniques and technology aren’t taken.
It is also worth noting that Fayetteville Street, where the café is located, is now undergoing magnificent cityscape projects valued over $2 billion dollars, which will bring more crowds to downtown. So every attempt to recover the business to yield success will have a high payback.
2. Porter’s Five Forces Analysis
Rivalry: High
The first force Michel Porter describes is the current Rivalry among......
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Approximate Word Count: 1465
Approximate Pages: 6 (250 words per double-spaced page)
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