Harrison-Keyes Benchmarking Paper
Harrison-Keyes Implementation Plan Generic Benchmarking
University of Phoenix
Dr. Mary Weber
MBA-590 Strategic Implementation and Alignment
March 31, 2007
Harrison-Keyes Implementation Plan Generic Benchmarking
Harrison-Keyes is a global publisher of print products in educational, technical, professional, consumer, and business books and journals. Founded in 1899, they have developed a reputation throughout the industry as a leader in publishing superior materials by grand authors. The key problem the company faces now is a trend in the industry towards e-publishing and consolidation in the market front. “Our vision is to be the world’s most dynamic publishing company, packaging innovative information solutions essential to communities of interest.” (University of Phoenix, 2008) This vision statement may need to be updated to comply with the new vision in e-publishing.
“In recent years, Harrison-Keyes has suffered the woes plaguing the entire industry…. In......
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Approximate Word Count: 4894
Approximate Pages: 20 (250 words per double-spaced page)
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