Tour Operators Overcoming Of Intangibility And Perishability By Using The Internet
How can tour operators use the internet to overcome the problems of intangibility and perishability in selling holiday packages? Use examples of good practice.
A famous person once said and I quote, “Follow your dreams”. Holidays are dreams which people perceive and Tourism is all about selling those “far-fetched dreams” and bridging the gap between ‘fantasy and reality’. Tour operators use the internet to portray a “picturesque description” of a “dream destination” which we as tourists are lured to follow. Tourism can be viewed as an unforeseen, unpredictable service industry which offers an intangible and perishable yet desirable experience to the consumer. It can be defined as a multifaceted, multidimensional activity which touches many lives and many different economic activities. (Chris Cooper et al, 2005)
Tourism produces and sells product bundles instead of products (products being “experiences”) which are very intangible, products that cannot be......
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Approximate Word Count: 1790
Approximate Pages: 8 (250 words per double-spaced page)
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