E-Commerce And Small Business
E-Commerce, Mobile Access Drawing Interest from Net Users
By Michael Pastore
As the official ISP of some 25 million subscribers, it's in America Online's best interest to see what Internet users do on the Net, think of the Net, and perhaps most importantly, have in store for the Net. For the third year, AOL had Roper Starch conduct its Cyberstudy of Internet users.
This year's study found that online e-commerce activities have exploded into the mass market, as millions of consumers discover services like shopping, banking, news, stocks, and health information. The study also shows a strong and growing demand for access to the online medium through cell phones, TVs, voice portals, and other non-PC devices.
According to the study, online commerce has become an everyday activity for millions of users. This year, more than half of the survey's respondents (56 percent) say that they currently shop online, nearly double the percent of those who did in 1998 (31 percent).......
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