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Charlotte Beers At Ogilvy & Mather Worldwide

Executive Summary

Charlotte Beers has a vision; however, she cannot convey this message personally to the whole Ogilvy & Mather organization (O&M). Appointed CEO after a hostile takeover, Beers was faced with the challenge of uniting a multinational, autonomous corporation under her concept of Brand Stewardship. David Ogilvy founded the company, that later merged with Mather & Crowther, which became one of the leading advertising agencies. O&M had offices worldwide, focusing on local as well as global advertising campaigns that used the influence of a multinational corporation with the appeal of local intricacies. The culture of O&M was such a large part of the company that any change was deemed as a personal attack on the employees. To overcome this obstacle, Beers assembled a team of change thirsty individuals that would create a model and process for the dissatisfied to recapture the once held high esteem of the advertising world. Beers ultimately is trying to create the......


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Approximate Word Count: 1292
Approximate Pages: 6 (250 words per double-spaced page)

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