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West Indies Yacht Club: When Cultures Collide

Case Analysis:
West Indies Yacht Club Resort: When Cultures Collide

The British Virgin Islands (BVI’s) are made up of thirty-six islands, less than half of which are actually inhabited. Though the government of the British Virgin Islands has restricted development and growth, the vacation and tourism industry has ceased to develop into a profitable, yet highly competitive market. There are mainly five upscale hotels, one of which is the West Indies Yacht Club Resort (WIYCR). The WIYCR was established in the early 1900s by an eccentric yachtsman named Armin Dubois. In 1973, the property was bought by Joe Kimball, who saw the potential for development. Today, the WIYCR is famous for its boat collection as well as its top of the line sailing instruction programs. Although the WIYCR has operated successfully since its inception, recently some alarming problems have become evident, and have seriously affected the operating performance of the resort.
Q1. What operating issues......


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Approximate Word Count: 2923
Approximate Pages: 12 (250 words per double-spaced page)

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