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Eads And Airbus

EADS & Airbus

Index
1-Background
1.1 Idea
1.2 EADS’ Creation
1.3 EADS’ Evolution
2- Business Model
2.1 EADS
2.2 Airbus
3- SWOT Analysis
3.1 EADS 9 page
3.2 Airbus
4- Recommendations
4.1 Airbus
4.2 EADS
5- Information sources


1-Background

1.1 Idea:

In spring of 1999, Jean-Luc Lagardère (Chariman of Largardère Group, one of the most important groups in aerospace and publishing field in France) had two daring and unexpected projects on mind.

In one side, he though on a merger between largest aerospace and defence groups in France, Germany and Spain. The second project was to build the biggest aircraft ever.

1.2 EADS’ Creation

Context:

German side:

Daimler Chrysler, parent firm of DASA (German aircraft maker firm), owned part of Airbus. His CEO, JĂĽrgen Schrempp, wanted to maximize his own group. However, he though that if French government involved too much, it will make the project impossible.......


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Approximate Word Count: 3541
Approximate Pages: 15 (250 words per double-spaced page)

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