How Can Tour Operators Use The Internet To Overcome The Problems Of Intangibility And Perishability In Selling Holiday Packages?
Tourism is an information-intensive industry and is said to hold together different components belonging to the travel industry, such as airlines, travel agencies, attractions, car rental and several other aspects (Poon, 1993). The main objective of a tour operator is to combine these components to create a holiday package. With the advent of the internet, tour operators can now expand their activities and make available relevant information, conquering new customers (Wyner, 2000). However, in order to do so effectively they have to overcome the problems of intangibility and perishability.
As a service industry, most tourist products are intangible services, they are experienced and cannot be touched, tasted, smelt or seen and therefore are difficult for tourists to grasp and evaluate. Being the most frequently cited characteristic of a service, intangibility emphasizes that it is not an object and has no physical dimension. While purchasing a product, the consumer might be able......
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