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Case Study MG495

TO: Jeff Bezos, Founder & CEO, Amazon.com
DATE: 04/06/08
SUBJECT: Amazon.com Analysis
EXECUTIVE SUMMARY

Amazon.com was founded as an online bookstore in July, 1995 and went public in May 1997. In June, 1998 Amazon.com launched its music store. Since then Amazon.com has become the most prominent Internet retailer. Over time Amazon.com has added several products including electronics, health and beauty products, house wares, kitchenware’s, music, tools, toys, videos, and several services such as auctions, 1-Click ordering, and zShops. Amazon.com has expanded nationally and internationally and now operates several customer service and distribution centers in the United States and international web sites that serve customers around the world.
One problem that founder and CEO, Bezos faced, was how to turn Amazon.com into a consistent moneymaker in the immediate, intermediate, and long-term time frames, while also continuing to pursue the corporate......

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Approximate Word Count: 2381
Approximate Pages: 10 (250 words per double-spaced page)

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