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Introduction

The Coca-Cola Company is the world’s largest non-alcoholic beverage company; Coca-Cola is a dominating force in the beverage industry and sets a very high standard of competition. Operating in over 200 countries with over 50,000 employees and more than 800 production and distribution centers. . Research shows that its trademark is recognized by over 94% of the world’s population

1-What have been the key success factors for Coca-Cola?

There are many factors contributing to Coca-Cola’s success, however, I believe that their key success factors are Marketing, Innovation, and Globalization.

â—�Marketing:
Coca-Cola is seen as one of the founding fathers of the modern day marketing model. They were among the pioneers of advertising techniques and styles used to capture an audience. They were also one of the first companies to offer a gimmick with their product, this being a mini yo-yo. It was around 1900 when Coca-Cola began presenting their......

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Approximate Word Count: 589
Approximate Pages: 3 (250 words per double-spaced page)

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