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In this assignment, there will be a critical comparison of the UK’s biggest retailers Tesco and Sainsburys, outlining their marketing strategy, the key factors of their success and also the advantages and disadvantages of both companies. Also there will be, analysing the two companies in terms of size and perception, in the sense of the growth of both companies over the years and perception on how the Tesco and Sainsburys are perceived by their customers and also themselves.

Also in this essay will be comparing the two companies financial turnover, their market share and market growth. I will be outlining the general performance of Tesco and Sainsburys in terms of how they are doing which is how they have grown over the years with the products and services they offer their customers.

Tesco has the biggest market share of 31.6%, in which they are controlling a large sector of the retail market and they also run 50% of the grocery market while Sainsburys has 22% of the......

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Approximate Word Count: 2038
Approximate Pages: 9 (250 words per double-spaced page)

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